Below are covers and sample spreads from nearly four years of "LA, The Los Angeles Times Magazine." I began as Art Director for the redesign and launch of this version of the paper's magazine and was privileged to be a part of the team until its final issue.
We had the opportunity to produce eight issues of the magazine for our iPad app. With video, audio, and web elements we were able to offer the type of content and interactive experience never before possible in print.
"OSF" is a renowned repertory theatre in Ashland, Oregon whose productions are among the finest in the world. My work for them covered the full range of brochures and souvenir programs to play logos and theatre signage.
Design Firm: Looking (Los Angeles)
This project for a private K-12 school was a complete redesign which coincided with the opening of a brand new high school campus.
Design Firm: Looking
Layout design for a series of ads. The basic template could be adapted to any content and could be quickly formatted to any size.
Rebranding of the task seating division of Arcadia. This flexible system addresses the need to maintain a consistent visual identity for several rapidly expanding product lines.
Stationery and marketing materials for a "behind the scenes" firm specializing in new business pitches for ad agencies.
Various identity and marketing materials for a high-end casegoods manufacturer.
Communications materials designed for a sales training company.
Marketing materials designed for a sales training company.
The WB shield is a great logo with seemingly endless ways of being translated into 3 dimensions. For a company that covers a large portion of Burbank, California, the challenge was to create a series of unique signs and monuments that maintain a cohesive visual identity throughout the city.
Design Firm: Looking
Interior environmental graphics for The CW's offices.
This is a comprehensive sign system for the headquarters of Hubbell Lighting, Inc. in Greenville, SC. Hubbell is the parent of at least twenty individual commercial and residential lighting companies.
Design Firm: Looking (Los Angeles)
The project was an effort to revitalize the iconic Hollywood Cineramadome. Sadly, most of the design has yet to make it beyond the concept stage.
Design Firm: Looking
These four logos represent a specific type of visual problem. Each individual is a professional photographer and each one specifically asked that their initials be included in their logo. The challenge was to create four distinct logos that reflect each photographer’s unique style and identity.
Purely pictorial trademarks aren’t especially common these days. They tend to be a bit complex, but can often communicate a lot about a company or brand. I was hired to redraw and simplify this logo for the Emmys. The second logo was created for a fantasy film about dragons, and the third was designed for a Horticultural Therapist.
These are examples of type-based word marks, or “logotypes.” They’re all custom, hand-drawn letter forms designed for the specific combination of shapes in the logo it self. In each case the result is a proprietary trademark that wasn’t simply typed out in an existing font.
The first example is a logotype that was combined with a pictorial mark for the rebranding of a meat distribution company. In application, we chose not to do a traditional “lock-up” ( in which the relationship of two logo element s would always be the same) but rather kept it more flexible – in some cases allowing either the cleaver mark or the “white apron” logotype to stand alone.
Abstract marks have become fairly commonplace since the launch of NIKE's “swoosh” but they are almost always seen in combination with a logotype or wordmark. A unique, abstract shape can add a huge value to a brand’s identity, but it takes a lot of market exposure before people stop asking things like, “so, what ’s that swooshy-thing supposed to be, anyway?”
This was an independent film for which I did a great deal of production graphics as well as the Poster design seen here. I've also included early pre-production art used to pitch the film.
I am a graduate of Art Center College of Design in Pasadena, CA. I have worked for years as a graphic designer and visual communications consultant in a wide range of industries. Most recently I was the Art Director of LA, the Los Angeles Times Magazine- a position I held from its launch to its latest issue. I love art, design, and beauty in all its forms. Resume available on request.